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The station's workforce was minimized to 1500 by 1990 and then to 900 by the start of 1992 less than half of the payroll Central had actually employed in 1987. Central likewise made money from the auction after Meridian, a consortium in which Central held a 20% stake, won the franchise to serve the South and South East of England.

By April 1993, with the extra boost of 8. 8% in marketing profits to 250 million and its income from programme sales rising to 83. 4 million, Central became the most successful ITV company after the start of the new franchises. Ownership and takeover [modify] Although the IBA needed 49% of the brand-new station to be owned in your area by companies and people, the take-up was no place near as expected, leaving companies outside the area to purchase shares consisting of DC Thomson (15%), Ladbrokes (10%), Pergamon (9%) and British Rail (2%).

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By March, a rival quote from Gerald Ronson's Heron Corporation also entered the race to takeover ACC. In April 1982, ACC was taken-over by Robert Holmes Court, with the IBA authorizing the handle June on condition that ACC's 51 percent stake in Central be put in trust, hence divesting ACC of all voting power till it had actually decreased its shares in the broadcaster.

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In May 1983, ACC finally offered off its stake in Central Sears Holdings acquired 20% while Ladbrokes and DC Thomson likewise increased their stakes to 20% each, and Pergamon took its ownership to 12. 5%, with 27. 5% being held by single stakeholders. In  local builder carlton , Carlton Communications obtained 20 per cent of Central from Ladbrokes for 30million which lastly gave Carlton its very first stake in a terrestrial broadcasting business, after a bid to purchase Thames Tv was obstructed by the IBA two years ahead of time.

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Network programs were now classed as Carlton UK Productions and around 140 tasks were lost from the reduced Birmingham operation. On 6 September 1999, the station was rebranded on-air as Carlton Central, though the registered business name remained Central Independent Tv Limited. The new identity, produced by Lambie-Nairn was likewise used on Central's sister stations in the London and Carlton Westcountry areas.